160M+
impressions from one CGI campaign
Flipkart · WOW DEAL
Brand strategist8+ yearsMumbai
I scale brands until the numbers look like typos.stet! they're real
Associate Account Director and full-stack marketer. Launches, campaigns and brand systems for Flipkart, Samsung, realme, Lufthansa, Air India, Tata Steel, MUFTI and NephroPlus, with ₹30 Cr+ in earned media to show for it.
160M+impressions, one campaign
Move your cursor · I'm watching
01 · Proof sheetNot typos
Each figure reads like a slip of the keyboard, so each one is marked stet, the proofreader's note for "let it stand".
₹27Cr+
GMV in one month, digital and offline
Tata Structura · Jul 2026
₹20Cr
earned media value, about US$2.3M
Flipkart · WOW DEAL
50M
views on seven reels in four languages
Samsung Galaxy F15
<2days
to sell out on Flipkart after launch
realme 12 Pro+ 5G
7days
for a full AI ad film, against a 20-day norm
NephroPlus · 500 clinics
US$ figures are approximate, at roughly ₹88 to the dollar.
02 · Selected workThe case files
Eight campaigns, stacked like proofs on a desk. Keep scrolling to deal the next one, and open any card to watch the reels full-screen.
03 · What I doStrategy that ships
Agency, consulting and startup experience, so I care about the idea and the spreadsheet in equal measure.
a.
Brand strategy
Positioning, naming and brand systems that give people a reason to talk.
b.
Launch campaigns
Smartphone, aviation and D2C launches built around one feature people remember.
c.
Creator & AI production
Influencer programmes and AI-made films delivered in days, without cutting corners.
d.
Growth & revenue
Retainers won, upsell targets hit, ad sales that show up as GMV.
